Managing Visitor Traffic: Essential Tips for Your Business

Every business is going to have its own unique visitor “DNA,” which encompasses everything from the number of visitors it has, the time of day it receives the most visitors, how often visitors return, how long visitors stay, and the types of visitors themselves, among other things. Not everyone will be able to benefit from this advice, but for those who can, do your best to group visitors where possible. “Batch” processing is an idea as old as time itself, but it is often not applied to visitor management, even though it should be.

In practice, what this could mean is that you only give visitor orientations every 30 minutes as opposed to every time a visitor shows up. Alternatively, policies could be implemented that you only proceed with, for example, a facility tour after ten visitors are ready, as opposed to taking smaller groups. There are endless possibilities, but the basic premise remains the same, take advantage of the opportunity of processing visitors in larger groups simultaneously instead of processing visitors in a one-off, ad-hoc manner. Visitor management systems like Transmission enable you to easily see what type of visitor a guest is by simply glancing at their name badge, making grouping easier. This kind of system can also be used to text a visitor upon check-in with instructions on how they should proceed based on how you’d prefer the visitors to be grouped.

Look no further than Google Trends to see that the search term “check-in kiosk” has steadily been on the rise for the past 20 years, and many of us can personally attest to seeing check-in kiosks more and more in the real world. Whether you’re checking in at an airport to get your boarding pass, or at a doctors office to notify staff you’re there for your appointment, there’s a good reason that so many businesses are adopting this technology.‍

Check-in kiosks can be crucial for managing visitor traffic and also just your visitors’ general experience at your facility. Kiosks provide a simple, consistent, and reliable means of checking in visitors without requiring them or your staff to fill in information on a sign-in sheet. Modern check-in kiosks, paired with a cloud-based visitor management system, can be used to automatically notify a visitor’s host that the visitor has arrived to see them, and systems like Transmission also allow you to set up other custom notifications. For example, if a regulator checks in, your C-Suite or safety managers could be notified. Suppose a visitor fails a health screening (which can also be conducted automatically by the kiosk). In that case, your HR manager can be notified, and the visitor can be automatically dismissed and told to return after a certain number of days. Most modern check-in kiosks also automate the process of badge printing for your guests as well, allowing your staff to quickly and easily see who’s who in your lobby. ‍

Lastly, check-in kiosks can also be used to automate the process of visitor orientation, which can take an enormous amount of staff time. Check-in kiosks can not only aid dramatically in managing excessive traffic at your office, they can also save you money through significant productivity gains.

Though it can seem trivial, one of the most effective (and cheapest) ways you can address a difficult visitor management situation in your office is to simply consider the paths your visitors are taking throughout your facility, either naturally and subconsciously or paths you’re asking them to take yourself. All too often, we visit an establishment where people bump into each other because either the layout of the facility’s floorplan makes it challenging to accommodate many guests (who are often unfamiliar with the layout and therefore are prone to making a wrong turn), or because the directions visitors are being given conflict with paths often taken by other visitors or staff themselves. When contemplating how you can effectively manage visitor traffic, treat your facility like a roadway and avoid situations where guests are going in opposite directions in cramped spaces.

This is often achieved by safety managers all over the globe with something as simple as adequate signage throughout the facility or in a manufacturing facility, for instance, clear markings on the floor for the direction of travel for any given pathway. One solution that’s begun cropping up in recent years is office administrators co-opting check-in notifications (from a visitor management system) to advise guests on how to proceed physically. Check-in systems can be configured to send customizable text messages to your guests upon arrival, informing them of things like “Please proceed to the red door and enter code 1234 to access the facility” or “Thanks for checking in! Please proceed to the hallway on the left.” This approach can be a simple and reliable means of automating visitor foot traffic flow in your office.